Expanding into a new market isn't about translating a website or searching for distributors on Google. It means understanding the market, validating the product, identifying the right counterparts and building commercial relationships that let you enter with confidence.
From €1,000 · Initial international expansion audit
International experience
20+ years
building connections between markets
80+
Companies advised
China
Specialist market
From Spain to the world
At FEIXOA we help mid-sized and large Spanish companies identify, validate and develop business opportunities in emerging international markets.
Especially in markets where local knowledge, negotiating ability and the right network of contacts can make all the difference.
Our goal is not simply to recommend a country. It is to help you build a real route into that market.
What we do
We turn identified opportunities into new products, services or business models. We analyse what the target market really needs and work on adapting or creating solutions with genuine commercial fit.
We analyse where a real opportunity exists for your company and design an entry strategy. The goal is to reduce uncertainty before making large investments.
China is not simply another international market. Its business structure, distribution channels and negotiation processes require specific knowledge. FEIXOA brings more than 20 years of experience with the Chinese market.
Our methodology
Internationalisation begins long before selling. A poor market entry can consume years and large sums of money. That's why our approach starts earlier: Analyse → Validate → Connect → Develop.
We analyse the company: product, value proposition, operational capacity, commercial situation and international goals. We also assess which markets may offer a real fit.
We select and analyse the priority opportunities: market, competition, demand, channels, relevant players and possible entry routes.
We build the ecosystem needed to enter: contacts, introductions, partners, distributors, suppliers and strategic allies.
The opportunity becomes a commercial project. We define the entry model, commercial structure, partners and next steps.
We make easy what is usually hardest
One of the main barriers to internationalisation isn't knowing which market is attractive. It's knowing who to talk to once you get there. FEIXOA acts as a facilitator between companies, markets and opportunities. We don't promise contacts by volume: we look for contacts that make commercial sense.
Success story
A Spanish company specialising in technology solutions for the healthcare sector wanted to explore entering the Asian market. It had a competitive product and consolidated experience in Spain, but no knowledge of the Chinese market and no local network. Its main problem wasn't the product: it was market access.
FEIXOA began with an internationalisation audit to analyse the product, its positioning and the existing opportunities. Different segments of the Chinese market were studied and potential strategic partners were identified. The product was analysed from the perspective of adaptation to the target market. Finally, contacts were established with various counterparts and a commercial negotiation process was initiated.
Fictional case based on common internationalisation situations and processes. Actual results depend on the market, company, product and specific conditions of each project.
Who is FEIXOA for?
We work mainly with mid-sized and large companies with the real capacity to undertake an international expansion process.
Medical equipment, devices, health technology and solutions for clinics and hospitals.
Equipment, technology and solutions for hotels, restaurants and new hospitality models.
Food products, ingredients, food technology, distribution and premium products.
Software, hardware, AI, automation, robotics, IoT and B2B technology solutions.
Machinery, industrial equipment, components and specialised solutions.
Energy technologies, efficiency, waste treatment, water and sustainable solutions.
New technologies, innovative products and solutions with international growth potential.
Technology, materials, equipment and specialised solutions for new markets.
We're not looking for companies that want to “try China”
We're not here to sell you an 80-page report that ends up forgotten in a drawer. We're here to find commercial opportunities that can become real business.
Our ideal client profile
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Tell us what you do, where you are today and which market you're thinking of exploring. We'll take an initial look at your situation and determine whether there's an opportunity worth studying.
Initial international expansion audit from €1,000